AloeFresh were struggling in a market of multiple aloe vera drink brands out of Asia. Most competitors product packaging all looked similar with a heavy asian influence.
AloeFresh got in touch with DistrictOne seeking a fresh look into the market. After extensive review of competition and the product itself, our team pitched a stylised minimal design using a unique narrow PET bottle forme. It was an instant hit with the client.
Once the re-designed product hit the market with a soft re-launch, sales increased 263% over their previous product design.
